The key to success in bringing the cereal to market is the integrated approach with the development of a business plan and social marketing strategy that will engage local stakeholders to strengthen the supply chain by improving agricultural practices, production, marketing and distribution of the cereal.
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In Haiti, many women and children suffer from micronutrient deficiencies, and the growth of 20% of children is stunted. This idea leverages ties with women in the community, involving them in the marketing and distribution, and the provision of education about appropriate infant feeding practices to their peers. This will sustain product demand and promote optimal feeding practices.